PROBLEM
Burger King has committed to using only fresh, authentic ingredients in its restaurants. But people don't know this, especially the 18-34 year old audience who don't think Burger King is cool.
Burger King has committed to using only fresh, authentic ingredients in its restaurants. But people don't know this, especially the 18-34 year old audience who don't think Burger King is cool.
INSIGHT
For lots of people in this audience, it doesn't get any fresher or realer than UK rap culture.
For lots of people in this audience, it doesn't get any fresher or realer than UK rap culture.
SOLUTION
A campaign that uses rap music to capture the freshness of Burger King's ingredients and call out the fakers in the fast-food scene.
A campaign that uses rap music to capture the freshness of Burger King's ingredients and call out the fakers in the fast-food scene.
With Quentin Lemaire.