PROBLEM
Burger King has committed to using only fresh, authentic ingredients in its restaurants. But people don't know this, especially the 18-34 year old audience who don't think Burger King is cool.
INSIGHT
For lots of people in this audience, it doesn't get any fresher or realer than UK rap culture.
SOLUTION
A campaign that uses rap music to capture the freshness of Burger King's ingredients and call out the fakers in the fast-food scene.
With Quentin Lemaire.