PROBLEM
How can Duolingo get 16-22 year olds to embrace the possibilities of language learning?
INSIGHT
At this age, you might not be too interested in languages. But you probably are interested in other things, like travel, romance and dating.
SOLUTION
Duolingo DUOS. A new dating feature in the app that shows how languages can help you make the ultimate connection. Now you can read, write, listen, speak and flirt your way to fluency.

With Zuzanna Kalukin, Quentin Lemaire and Jules Sacchi.
Launch campaign