PROBLEM
Lloyds Bank had a low uptake of its Safe Deposit Box service and very few customers knew it existed.
INSIGHT
People want to protect the personal and emotional value of their belongings just as much as, if not more than, the material value.
SOLUTION
A campaign that dives into the stories behind the valuables customers want to protect and the reassurance they feel from knowing that Lloyds is keeping them secure. We developed creative for three audiences – the Asian community in the North, business owners and high-net worth customers – across OOH, press, social and digital.
OOH
Press
Social