BARILLA – AL BRONZO SOUNDTRACK

Barilla’s Al Bronzo pasta has deep grooves that catch sauce and amplify the flavour of your dishes. So how better to communicate this than with a bespoke soundtrack that does just the same? Using the science of ‘sonic seasoning’, we brought together White Lotus composer Cristobal Tapia de Veer and Oxford University Experimental Psychologist Charles Spence to create the Al Bronzo Soundtrack – a musical score that brings more flavour to every bite, just like the Al Bronzo range.

From bucatini to fusilli, the six tracks were carefully and scientifically composed to heighten the experience of savouring each pasta shape. The soundtrack was available globally on Spotify and as a limited grooved pasta vinyl for competition winners.

Global pitch-winning idea concepted with Irene Pineda, seen through production by the Edelman US team after we left.