BARILLA – AL BRONZO SOUNDTRACK

Using the science of 'sonic seasoning', we created the Al Bronzo Soundtrack – an album that brings more flavour to every bite, just like the deep grooves of Barilla's Al Bronzo pasta range. Composed by White Lotus composer Cristobal Tapia de Veer and experimental psychologist Charles Spence.

The six tracks heighten the experience of savouring each pasta shape, from fusilli to bucatini. The soundtrack was available globally on Spotify and as a limited vinyl (grooved just like the pasta) for competition winners.

Global pitch-winning idea concepted with Irene Pineda and produced by Edelman US.