HELLMANN'S – MAYO McHACK

A recent survey revealed that mayonnaise is Britain’s favourite condiment. But despite its huge popularity, McDonald's UK doesn't offer mayo as a dip. To right this wrong, Hellmann's uncovered a rather cheeky menu hack – and the nation's mayo lovers did the rest. Cannes – 2x Silver Lions; D&AD – 1x Graphite, 1x Wood; The One Show – Bronze; Eurobest – Grand Prix; Cresta – 2x Gold; ANDYs – Gold.

CASE STUDY

Mayo might not be on the McDonald’s menu, but it is in their Mayo Chicken. And if you customise this burger with just a few little tweaks, then boom – you’ve got mayo.

We shared our secret hack on social, print and OOH...

...and simply let the passion of the UK’s mayo lovers to do the rest.