Our launch film took our audience on a wild ride through an alternate gaming universe where vegetables rule. (And because we like to play on Hard Mode, we even managed to get a gun in a Unilever ad.)
PLAYING WITH OUR FOOD
With help from modding experts, we developed and released powered-up Knorr vegetable mods that you could actually play in the world's most popular games, including Fortnite, Minecraft, Skyrim and more.
MEET THE MOD SQUAD
Ninja, the world’s biggest streamer, played these Knorr mods live on Twitch and backed our mission to boost vegetables in gaming. Then, with support from regional streamers in Germany, the Netherlands, Mexico, Canada, the Philippines and South Africa, we took Mod the Veg global.
RESULTS
With the support of more than 20,000 gamers, Knorr directly petitioned Epic Games, Activision Blizzard and Mojang Studios to power up vegetables in their games. Mod the Veg generated 850 pieces of coverage for Knorr and 151M impressions, with 262,000 tuning in to our Twitch streams.