Xbox – Expected Jinx

What if the best way to support your team was not to support them at all? Xbox partnered with Opta to develop football’s first stat to measure fan superstition and encourage the unluckiest fans to do the right thing for their team: stay home and play Xbox instead. Awards: Cannes – Shortlist; Cresta: 1x Silver; 1x Bronze; Gerety – Silver; Creativepool – 1x Gold; 1x Silver; Campaign Big – Shortlisted (results TBC).